tic tac, it’s not necessarily a mint, nor is it necessarily a candy. It’s just a little tic tac, the most fitting reward for all of life’s little, yet huge accomplishments. So be prepared with them in your pocket, in your car or in your purse because these victories happen all the time, everywhere, everyday.

tic tac, a little mint for big victories.

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[Print / Out of Home / Social posts] 

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[Print] 

Beyond a brand campaign, we extended the idea into tic tac's partnership with the "The Minion Movie".

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[Targeted Out of Home]